Branding
Rasme — A Luxury Boutique Sweets Brand Crafted by KRT Design Studio
At KRT Design Studio, we specialise in creating luxury brand identities that blend heritage, craftsmanship, and contemporary design. The Rasme brand exemplifies our philosophy of transforming cultural storytelling into sophisticated modern aesthetics.
When Rasme-Luxury Boutique Sweets approached KRT Design Studio, the vision was clear — to create an artistic mithai brand that celebrates Indian tradition through a lens of modern luxury. Our team conducted deep research into Indian rituals, festive symbolism, and premium consumer psychology, building a design language that evokes emotion, exclusivity, and elegance.
From the brand logo design to the luxury packaging system, every detail was curated to express refinement. The Hindi typography of the Rasme logo became a defining visual signature — merging the grace of traditional Indian script with contemporary minimalism. This distinctive identity positioned Rasme as a premium mithai brand that bridges authentic Indian heritage with global design sensibility.
Hindi Typography for the main brand logo: Rasme
The Hindi typography was a critical element in the creation of Rasme's brand identity, as it needed to reflect the fusion of traditional and contemporary aesthetics that the client envisioned.
Design Approach
The brand's name, Rasme, was written in Devanagari script to emphasise its Indian heritage and cultural significance. The challenge was to create a visual identity that felt rooted in tradition but also resonated with modern sensibilities. Here's how we approached the design.
Traditional Influence
We drew inspiration from ancient Indian calligraphy, which is known for its fluidity and elegance. This influence ensured that the typography had a sense of heritage, aligning with the artisanal, handcrafted nature of the mithai.The curves of the Devanagari characters were enhanced to echo the graceful, intricate patterns found in Indian art and architecture, particularly from the Rajput eras.
Custom Letterforms
The typography was customised to create a unique identity that wouldn't be mistaken for any standard Devanagari font. The strokes were slightly thicker, giving the logo a bold and confident appearance, which was important for establishing a strong brand presence in the competitive luxury market. A subtle fusion of angular and rounded elements was introduced to convey the juxtaposition of tradition (represented by the softer, rounded forms) and modernity (represented by the sharper, angular).
Modern Twist
To introduce a modern element, we streamlined the script, focusing on clean lines and balanced proportions. This minimalism ensured that the logo was not overly ornate, making it suitable for a luxury brand targeting contemporary consumers.We adjusted the kerning (spacing between letters) to create a balanced and visually pleasing word-mark that flowed smoothly, giving it a sleek, polished look.
Colour Integration
To amplify the luxurious feel, the Hindi typography was embellished with gold accents, symbolising opulence and grandeur, which are integral to Indian celebratory customs. The prism cut texture added depth and intricacy to the typography, making it a showpiece on the packaging. It provided a premium touch, elevating the overall unboxing experience and making each product feel like a special, carefully crafted luxury item.
Result
This identity positioned Rasme as a luxurious boutique couture mithai brand — distinguished by its artisanal essence and a refined fusion of traditional Indian heritage with contemporary sophistication.
KRT Design Studio’s design innovation for Rasme extended into the packaging architecture, where sculptured 3D foil embossing, metallic prism finishes, and gold-tinted textures elevated the brand to an art form rarely seen in the sweets industry. Each box became a luxury collectible, reflecting craftsmanship and attention to detail that appeals to high-ticket clientele and connoisseurs of fine design.
Through Rasme, KRT Design Studio redefined what a luxury mithai brand could look and feel like — artistic, culturally rooted, and visually timeless. The result is a boutique brand that not only delights the palate but also celebrates the artistry of Indian luxury through design excellence and storytelling.
Visit Rasme Sweets to experience how design and tradition come together in perfect harmony.
Let’s take your brand to the next level with stunning visuals that speak volumes. Contact us today to start crafting a brand identity that stands the test of time and leaves an unforgettable impression.
Let’s make your brand iconic.
